We’re not a sports drink. We’re a hydration brand built for the everyday. Functional powdered drink sticks for the rest of us. We’re not exclusively for professional sports and high-end athletes. We’re for the sport in everyday life—and allowing the common-person to prepare for the run to the store, the stair climb in the office, and the occasional backyard football game.
We believe sport can happen anywhere, any time. And it doesn’t need to take place on a field, diamond or pitch— often times it happens in our own minds. And since sport is everywhere all the time, we believe in always being prepared with proper hydration, electrolytes, vitamins and minerals, and a good motivational quote to sprinkle in to the everyday. Because it’s as true in life as it is in sport, preparation leads to success. Life is sport, and you should never miss an opportunity.